The U.S. Department of Health and Human Services (HHS) and the Ad Council joined with DreamWorks Animation SKG today to launch a new series of public service advertisements (PSAs) designed to help address childhood obesity. Featuring characters from the movie Shrek, the PSAs are an extension of HHS’ ongoing “Small Step” Childhood Obesity Prevention campaign, which encourages children and families to lead healthy lifestyles.
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1 comment:
This is the worst form of hypocricy. DreamWorks "sells" Shrek for a great deal of money to hawk candy bars and sugary cereals, and then uses him to encourage kids to get healthy. This lame ad ("Be a playah?" Nice try, midwest white guys) does little more than help Shrek's commerical ventures. Shame on the Ad Council and the Dept. of Health and Human Services for being suckered by Dreamworks on this one.
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